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Design system · Consumer · Mobility
Uber
A DESIGN.md reference for Uber's public marketing surface
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Uber
About
A DESIGN.md reference for Uber's public marketing surface — colour, type, spacing, radius, elevation and component tokens with the rules for using them. Unofficial and unaffiliated.
Designed for
- Consumer and mobility apps built on a strict black-and-white system
- Giving an assistant exact colour, type, radius and elevation tokens to build with
- Studying how a mature brand reduces its UI to a handful of rules
Details
- Version
- 1.0.0
- Updated
- Sep 25, 2026
- Fonts
- UberMove, UberMoveText
- License
- CC-BY-4.0
- Download
- 25 KB · 2 files
Keywords
high-contrastblack-and-whiteutilitarianpill-buttonsmobility
Palette
Every colour token in its DESIGN.md.
primary#000000
on-primary#FFFFFF
surface#FFFFFF
surface-muted#EFEFEF
surface-dark#292929
ink#000000
ink-body#333333
ink-muted#4A4A4A
ink-subtle#5E5E5E
ink-faint#A6A6A6
border#EFEFEF
border-strong#767676
link#0000EE
accent-blue#002661
accent-teal#9DCDD6
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